Megan Smuckler is a dynamic and results-driven VP, Digital Marketing Manager at Huntington National Bank, where she plays a pivotal role in shaping the bank's brand media strategy across various consumer segments. With a keen focus on both B2B and B2C campaigns, Megan expertly navigates...
Megan Smuckler is a dynamic and results-driven VP, Digital Marketing Manager at Huntington National Bank, where she plays a pivotal role in shaping the bank's brand media strategy across various consumer segments. With a keen focus on both B2B and B2C campaigns, Megan expertly navigates the complexities of digital marketing, leveraging her extensive experience to drive impactful initiatives for Consumer Checking, Private Bank, and Commercial Bank divisions. Her strategic oversight of a $20 million budget has not only led to a remarkable 15% improvement in return on investment but has also been achieved while effectively reducing overall spending by 19%.
Megan’s expertise in media planning and online advertising is complemented by her ability to foster strong relationships with multiple digital and traditional media agencies. This collaborative approach ensures seamless execution of campaigns that resonate with target audiences and align with the bank's overarching goals. Her proactive leadership style is evident in her ability to develop and implement innovative marketing programs that integrate paid, earned, and owned channels, maximizing brand visibility and engagement.
In an ever-evolving digital landscape, Megan remains at the forefront of trends in social media marketing and interactive advertising, continuously refining strategies to enhance customer experiences and drive brand loyalty. Her commitment to excellence and strategic vision positions her as a key player in Huntington National Bank's mission to deliver exceptional financial services while maintaining a strong and recognizable brand presence in the market.
