As the Head of Data, Analytics, and Insights at Equitable, Leon Barsoumian is at the forefront of driving a transformative approach to marketing analytics within the financial services sector. With a robust background in leveraging data-driven strategies, Leon has successfully spearheaded initiatives that have not...
As the Head of Data, Analytics, and Insights at Equitable, Leon Barsoumian is at the forefront of driving a transformative approach to marketing analytics within the financial services sector. With a robust background in leveraging data-driven strategies, Leon has successfully spearheaded initiatives that have not only enhanced marketing effectiveness but also significantly boosted revenue streams. His role involves architecting a comprehensive Marketing Data Hub, which serves as the backbone for advanced analytics and insights generation. This innovative platform facilitates seamless collaboration across various teams, including analytics, data science, and marketing, effectively breaking down silos that often hinder performance.
One of Leon's standout achievements includes leading a marketing analytics and insights transformation that resulted in a remarkable 40% increase in marketing effectiveness. By fostering a culture of collaboration among stakeholders, he has modernized measurement frameworks and optimized campaign strategies, ultimately delivering a substantial return on investment. His expertise in digital strategy, web analytics, and social media measurement has empowered Equitable to harness the full potential of data, enabling the organization to make informed decisions that resonate with customers.
Leon’s leadership extends beyond analytics; he is dedicated to building high-performing teams that thrive in a data-centric environment. His commitment to continuous improvement and innovation positions Equitable as a leader in the financial services industry, ensuring that the organization remains agile and responsive to market dynamics. With a proven track record of increasing media ROI by 23% and a deep understanding of business analysis and marketing analytics, Leon Barsoumian is a pivotal force in shaping the future of marketing at Equitable.
