Peter Milburn is a seasoned digital marketing leader currently serving as the Vice President of Product & Growth Marketing at Cruz Street. With a robust background in online consumer and B2B marketing, Peter has established himself as a strategic thinker and brand advocate, driving significant...
Peter Milburn is a seasoned digital marketing leader currently serving as the Vice President of Product & Growth Marketing at Cruz Street. With a robust background in online consumer and B2B marketing, Peter has established himself as a strategic thinker and brand advocate, driving significant growth and innovation within the organization. At Cruz Street, he plays a pivotal role in shaping the company’s product strategy and marketing initiatives, leveraging his expertise in e-commerce and digital media to enhance user experience and optimize product-market fit.
One of Peter's key projects includes the development of a comprehensive go-to-market strategy for Cruz Street's latest SaaS data analytics solutions. By integrating advanced UX/UI principles, he has successfully positioned the product to meet the evolving needs of clients, resulting in increased engagement and retention rates. His leadership in lead generation and online advertising has also contributed to a substantial rise in brand visibility and market penetration.
Peter's previous accomplishments, such as driving a 20% increase in GARP FRM exam registrations and achieving $20 million in direct cart sales for Wiley Test Prep, underscore his ability to deliver measurable results. His skills in creative direction, content development, and email marketing further enhance his capacity to build high-performing teams and foster a culture of innovation. As Cruz Street continues to expand its footprint in the data analytics space, Peter Milburn remains at the forefront, championing initiatives that not only drive growth but also elevate the overall customer experience.
