As Vice President of Account Services at NewmanPR, Ashley K. Serrate plays a pivotal role in shaping the public relations landscape for the Florida Keys & Key West, leveraging her extensive expertise in strategic communications and brand management. With a strong focus on enhancing brand...
As Vice President of Account Services at NewmanPR, Ashley K. Serrate plays a pivotal role in shaping the public relations landscape for the Florida Keys & Key West, leveraging her extensive expertise in strategic communications and brand management. With a strong focus on enhancing brand awareness for the Monroe County Tourist Development Council, Ashley develops and implements innovative public relations strategies that resonate with diverse audiences. Her adeptness in crisis communications ensures that the region is well-prepared to navigate challenges while maintaining its reputation as a premier travel destination.
In her current role, Ashley coordinates individual and group media trips, crafting immersive experiences that showcase the unique offerings of the Florida Keys. By pitching and executing themed media events, she effectively engages journalists and influencers, generating buzz and excitement around the destination. Her leadership extends to managing a dedicated team of five professionals, ensuring that daily account needs are met with precision and creativity.
Ashley’s skill set encompasses a wide range of competencies, including event planning, social media marketing, and publicity, allowing her to create multifaceted campaigns that leverage both traditional and new media. Her strategic approach to advertising and broadcast communications further amplifies the visibility of the Florida Keys & Key West, making her an invaluable asset to NewmanPR and the tourism sector. Through her commitment to excellence and innovation, Ashley continues to elevate the profile of this stunning region, driving tourism and fostering community engagement.
