As the Director of Marketing for Baylor University’s Professional Education division, Kate Blom leverages her extensive background in marketing communications to drive strategic initiatives that enhance the visibility and impact of educational offerings. With over 20 years of experience in the field, Kate is adept...
As the Director of Marketing for Baylor University’s Professional Education division, Kate Blom leverages her extensive background in marketing communications to drive strategic initiatives that enhance the visibility and impact of educational offerings. With over 20 years of experience in the field, Kate is adept at crafting integrated marketing campaigns that not only raise awareness but also shape perceptions and inspire action among prospective students and industry professionals. Her expertise spans public relations, online marketing, and content strategy, enabling her to develop innovative solutions tailored to the unique needs of adult learners seeking to advance their careers.
At Baylor, Kate is currently spearheading key projects that focus on the launch of new certificate programs and degree offerings designed to meet the evolving demands of the workforce. By collaborating closely with world-class faculty and industry experts, she ensures that the curriculum remains relevant and impactful. Kate’s strategic approach to crisis management and public affairs initiatives has also been instrumental in navigating challenges and maintaining a positive brand image for Baylor Professional Education.
In addition to her project leadership, Kate excels in utilizing digital marketing channels, including social media and email marketing, to engage with prospective students and promote the benefits of lifelong learning. Her commitment to fostering an innovative educational environment is evident in her efforts to integrate cutting-edge marketing strategies with traditional outreach methods, ultimately positioning Baylor Professional Education as a leader in professional development. Through her visionary leadership, Kate continues to inspire professionals to enhance their skills and achieve their career aspirations.
