As the Director of Strategy at Republica Havas, Lauren Dapiaoen leverages nearly two decades of expertise in strategy and marketing to craft innovative brand solutions that resonate across diverse sectors. Her current role is marked by her leadership in developing global go-to-market (GTM) strategies for...
As the Director of Strategy at Republica Havas, Lauren Dapiaoen leverages nearly two decades of expertise in strategy and marketing to craft innovative brand solutions that resonate across diverse sectors. Her current role is marked by her leadership in developing global go-to-market (GTM) strategies for the highly anticipated relaunch of the beloved children's franchise, Dora the Explorer, in collaboration with Nickelodeon and Paramount+. This project not only showcases her ability to navigate the complexities of brand revitalization but also highlights her proficiency in integrating digital marketing and social media strategies to engage a broad audience.
In addition to her work with Nickelodeon, Lauren is also partnering with one of South Florida's largest healthcare systems, Baptist Health. Here, she is instrumental in shaping brand-level communications and messaging strategies that enhance patient engagement and community outreach. Her strategic approach encompasses a range of creative campaigns, ensuring that the messaging aligns with the healthcare system's mission while effectively addressing the needs of its diverse patient base.
Lauren's extensive skill set, which includes digital media, email marketing, and copywriting, empowers her to lead cross-functional teams in delivering impactful results. Her leadership fosters an environment of collaboration and innovation, enabling her team to tackle complex challenges with agility. With a proven track record in both B2B and B2C sectors, Lauren continues to drive success for her clients, establishing herself as a thought leader in the realms of strategic communications and brand development.
