Casey Cohen serves as the Vice President of Platform Development at Zefr, where she plays a pivotal role in shaping the company's Technical Account Management (TAM) team. With over fourteen years of experience in the ad tech industry, Casey is renowned for her ability to...
Casey Cohen serves as the Vice President of Platform Development at Zefr, where she plays a pivotal role in shaping the company's Technical Account Management (TAM) team. With over fourteen years of experience in the ad tech industry, Casey is renowned for her ability to build and scale high-performing teams within rapidly growing start-ups. At Zefr, she is dedicated to delivering a superior customer service experience, ensuring that clients fully leverage the company’s innovative YouTube and Meta targeting solutions.
In her current role, Casey acts as the primary point of contact for strategic self-service clients, guiding them through the intricacies of Zefr's technology and helping them achieve their digital marketing objectives. Her expertise in online advertising and digital media allows her to effectively communicate complex concepts, making them accessible to clients of varying technical backgrounds. To enhance client engagement and satisfaction, Casey is spearheading the development of a comprehensive library of customer education materials, FAQs, and best practice documentation. This initiative not only empowers clients but also fosters a culture of continuous learning and improvement within the organization.
Casey’s skills in communication, training and development, and her proficiency with tools like Salesforce.com and DART, further enhance her ability to drive client success. Her strategic vision and commitment to excellence position her as a key leader in the ad tech landscape, ensuring that Zefr remains at the forefront of digital marketing solutions. Through her leadership, Casey is not just managing a team; she is cultivating a community of informed clients who are equipped to navigate the evolving digital landscape with confidence.
