As the Head of US Digital Communications at Siemens, Joshua Kidd plays a pivotal role in shaping the company’s digital landscape, leveraging over 15 years of expertise in online marketing and digital strategy. His leadership is instrumental in transforming Siemens’ digital infrastructure, ensuring that it...
As the Head of US Digital Communications at Siemens, Joshua Kidd plays a pivotal role in shaping the company’s digital landscape, leveraging over 15 years of expertise in online marketing and digital strategy. His leadership is instrumental in transforming Siemens’ digital infrastructure, ensuring that it effectively supports brand and demand generation programs across various platforms. Joshua is passionate about creating seamless digital experiences that integrate website strategy, social media operations, and data analytics, which are crucial for driving engagement and conversion in today’s competitive B2B environment.
Currently, Joshua is spearheading key projects that involve the strategic setup of customer-facing tools and the development of an Internet/Extranet platform strategy that encompasses all US website properties. His focus on optimizing content production systems not only enhances user experience but also streamlines marketing communications, enabling the organization to deliver targeted messaging that resonates with its audience. By leading multi-million dollar initiatives, Joshua has consistently produced measurable results that underscore the importance of a cohesive digital strategy.
His expertise extends to mobile marketing and direct marketing, where he employs innovative tactics to engage customers and foster brand loyalty. As a strong advocate for corporate branding and communications, Joshua ensures that Siemens maintains a consistent and impactful presence across all digital channels. His commitment to data-driven decision-making allows him to refine strategies continuously, ensuring that Siemens remains at the forefront of digital marketing excellence in the industrial sector.
