Bill Livingston currently serves as Group Copy Supervisor at The Bloc, where he leverages his extensive expertise in copywriting and integrated marketing to drive impactful campaigns for clients in the pharmaceutical and healthcare sectors. With a keen focus on Astellas' IZERVEY campaign targeting geographic atrophy,...
Bill Livingston currently serves as Group Copy Supervisor at The Bloc, where he leverages his extensive expertise in copywriting and integrated marketing to drive impactful campaigns for clients in the pharmaceutical and healthcare sectors. With a keen focus on Astellas' IZERVEY campaign targeting geographic atrophy, Bill has been instrumental in developing compelling direct-to-consumer (DTC) strategies that span digital, video, and print media. His ability to craft engaging narratives not only elevates brand messaging but also resonates deeply with target audiences, ensuring that the client's voice is both authentic and persuasive.
At The Bloc, Bill excels in managing a diverse array of projects, from 360-degree campaigns to social media initiatives and point-of-sale (POS) materials. His creative direction is characterized by a unique blend of wit and insight, allowing him to produce original content that captivates and informs. Bill’s proficiency in digital strategy and storytelling enables him to create cohesive narratives that enhance brand visibility and foster consumer engagement across multiple platforms.
In addition to his project work, Bill is a collaborative leader who mentors junior writers, sharing his knowledge of best practices in advertising and creative execution. His commitment to excellence and innovation in copywriting not only strengthens The Bloc's reputation but also contributes to the overall success of client campaigns. For a closer look at his work and creative approach, visit his portfolio at blivingstonwriter.com.
