As the Director of UX Strategy at AnswerLab, Christina Uy leverages her nearly two decades of diverse experience in market research and UX research to drive impactful user-centered design solutions. Her extensive background spans both the supplier and in-house sides of the industry, equipping her...
As the Director of UX Strategy at AnswerLab, Christina Uy leverages her nearly two decades of diverse experience in market research and UX research to drive impactful user-centered design solutions. Her extensive background spans both the supplier and in-house sides of the industry, equipping her with a unique perspective on the intricacies of user behavior and market dynamics. Christina excels in planning and executing comprehensive qualitative and quantitative research methodologies, including usability testing and focus group moderation, to uncover deep insights that inform strategic decision-making.
In her current role, Christina spearheads key projects that focus on enhancing user experiences across various platforms. By employing her expertise in audience segmentation and ethnographic research, she effectively identifies target demographics and tailors strategies that resonate with users. Her proficiency in data analysis and competitive intelligence allows her to synthesize complex information into actionable insights, ensuring that product development aligns with user needs and market trends.
Christina is passionate about fostering collaboration between cross-functional teams, bridging the gap between design, development, and marketing. Her skills in questionnaire design and advertising research enable her to craft compelling narratives that not only highlight user pain points but also advocate for innovative solutions. With her strategic vision and commitment to excellence, Christina Uy is a driving force at AnswerLab, dedicated to shaping the future of user experience and ensuring that every product delivers value to its users.
