As the Co-Founder, President, and COO of Hardly Water, Jason Therrien is at the forefront of innovation in the ready-to-drink (RTD) alcohol sector. With over 20 years of extensive experience in the food and beverage industry, Jason combines his entrepreneurial spirit with a deep understanding...
As the Co-Founder, President, and COO of Hardly Water, Jason Therrien is at the forefront of innovation in the ready-to-drink (RTD) alcohol sector. With over 20 years of extensive experience in the food and beverage industry, Jason combines his entrepreneurial spirit with a deep understanding of market dynamics to create and scale products that not only resonate with consumers but also drive significant category growth. Under his leadership, Hardly Water has emerged as a game-changing venture, focusing on delivering disruptive products that challenge traditional norms in the beverage landscape.
Jason's expertise spans various critical areas, including business development, marketing strategy, and key account management, which he leverages to forge strategic partnerships and expand the brand's reach in a competitive marketplace. His hands-on approach to leadership ensures that the team remains agile and responsive to consumer trends, allowing Hardly Water to stay ahead of the curve. Key projects under his guidance include the development of unique flavor profiles and sustainable packaging solutions that appeal to environmentally conscious consumers, further enhancing the brand's market position.
With a keen eye for merchandising and pricing strategies, Jason is adept at navigating the complexities of retail environments, ensuring that Hardly Water products are not only visible but also compelling to consumers. As he continues to make things happen at Hardly Water, Jason remains committed to pushing the boundaries of innovation, driving sales growth, and ultimately transforming the RTD alcohol category. Keep an eye on this dynamic leader as he shapes the future of beverage consumption.
