Marcy Brewington serves as the Director of Key Accounts at New Balance, where she leverages her extensive experience in retail, marketing, and merchandising to drive strategic initiatives that enhance brand visibility and profitability. In her current role, Marcy is instrumental in crafting tailored product and...
Marcy Brewington serves as the Director of Key Accounts at New Balance, where she leverages her extensive experience in retail, marketing, and merchandising to drive strategic initiatives that enhance brand visibility and profitability. In her current role, Marcy is instrumental in crafting tailored product and brand strategies that resonate with target consumer segments within key accounts. Her expertise in omni-channel marketing allows her to effectively integrate digital marketing efforts with traditional retail strategies, ensuring a seamless customer experience across all touchpoints.
One of Marcy's key projects involves leading cross-functional teams to develop collaborative sell-in and sell-through initiatives that not only support profitable growth but also strengthen relationships with key retail partners. By utilizing her skills in market planning and budgeting, she ensures that each initiative is aligned with both consumer trends and organizational goals. Marcy's ability to analyze market dynamics and consumer behavior enables her to identify opportunities for product development that meet the evolving needs of the marketplace.
With a strong background in management and sales, Marcy excels in fostering a culture of teamwork and innovation within her teams. Her leadership style emphasizes collaboration, empowering team members to contribute their insights and expertise. As a result, she has successfully driven initiatives that have significantly increased sales and market share for New Balance. Marcy Brewington's commitment to excellence and her strategic vision make her a vital asset to the New Balance team, positioning the brand for continued success in an ever-changing retail landscape.
