Christopher Lu is a dynamic force in the lifestyle furniture and homewares sector, currently serving as the Managing Director and Owner of CLU., a brand that specializes in innovative furnishing solutions tailored for compact living spaces. With over 15 years of B2C management experience, Christopher...
Christopher Lu is a dynamic force in the lifestyle furniture and homewares sector, currently serving as the Managing Director and Owner of CLU., a brand that specializes in innovative furnishing solutions tailored for compact living spaces. With over 15 years of B2C management experience, Christopher has honed his expertise in brand development strategy and product development, driving significant growth and recognition within the property development and retail industries. His visionary approach to interior design and retail design has not only elevated CLU.'s market presence but has also earned him the prestigious Retailer of the Year award from the Australian Furniture Association in 2015.
At CLU., Christopher oversees all facets of business operations, from crafting compelling brand narratives to spearheading the design of the in-house furniture collection, aptly named the CLU. Collection. His keen eye for trendwatching and market research allows him to stay ahead of consumer preferences, ensuring that each product resonates with the needs of modern urban dwellers. By implementing strategic media planning and visual merchandising techniques, he has successfully positioned CLU. as a leader in the compact living market.
Christopher’s commitment to sustainability and innovative design principles is reflected in every piece of furniture he creates, making CLU. not just a brand, but a lifestyle choice for those seeking functionality without compromising on aesthetics. His ability to balance department budgeting with creative vision exemplifies his multifaceted skill set, making him a respected figure in the industry and a driving force behind CLU.'s ongoing success.
