Henning Tillmann, as Co-Founder and Managing Director of Snaque GmbH, is at the forefront of transforming the digital landscape for publishers through innovative monetization strategies. With a robust background as a Dipl. Informatiker and software developer, Henning leverages his technical expertise to drive the development...
Henning Tillmann, as Co-Founder and Managing Director of Snaque GmbH, is at the forefront of transforming the digital landscape for publishers through innovative monetization strategies. With a robust background as a Dipl. Informatiker and software developer, Henning leverages his technical expertise to drive the development of Snaque's flagship product, the "Snaque Playwall." This groundbreaking solution allows publishers to enhance their existing paywalls by enabling readers to access premium content for free, funded by engaging with branded content from advertisers. This model not only increases readership but also fosters a unique interaction between consumers and brands, creating a win-win scenario for all stakeholders involved.
Under Henning's leadership, Snaque has embarked on several key projects aimed at refining the user experience and maximizing revenue streams for publishers. His deep understanding of web applications, particularly in technologies such as AngularJS, HTML5, and jQuery, has been instrumental in building a seamless platform that integrates interactive advertising into the reading experience. Additionally, Henning's insights into social media marketing and digital strategy have allowed Snaque to position itself as a thought leader in the industry, advocating for innovative approaches to content monetization.
Beyond his role at Snaque, Henning contributes to the broader digital ecosystem as a member of the Advisory Board for Digital Strategy of the German Federal Government. This involvement underscores his commitment to shaping the future of digital media and ensuring that publishers can thrive in an increasingly competitive environment. With a passion for interactivity and a keen eye for emerging trends, Henning Tillmann continues to push the boundaries of what's possible in the realm of digital publishing.
