Niels Van Muijden serves as the Head of Programmes at Fare Network Ltd, where he plays a pivotal role in advancing the organization’s mission to promote social inclusion and diversity through the power of football. With a robust background in Corporate Social Responsibility (CSR) and...
Niels Van Muijden serves as the Head of Programmes at Fare Network Ltd, where he plays a pivotal role in advancing the organization’s mission to promote social inclusion and diversity through the power of football. With a robust background in Corporate Social Responsibility (CSR) and international development, Niels is adept at forging impactful partnerships that bridge community and corporate interests. His expertise in Maatschappelijk Verantwoord Ondernemen (MVO) enables him to integrate sustainability into every facet of program management, ensuring that each initiative aligns with broader social goals.
One of Niels's key responsibilities is leading the Fare #FootballPeople weeks, an annual international awareness campaign that mobilizes over 150,000 participants across 2,000 events in more than 60 countries. This initiative not only highlights the importance of diversity and inclusion in sports but also fosters community engagement and raises awareness about social issues. Under his leadership, the campaign has grown exponentially, showcasing the transformative power of football as a vehicle for social change.
In addition to campaign management, Niels oversees grant management and the strategic allocation of resources, ensuring that projects are executed efficiently and effectively. His skills in sports marketing, public relations, and event management are instrumental in amplifying the reach and impact of Fare Network’s initiatives. With a keen understanding of new media and marketing communications, Niels continuously explores innovative ways to engage audiences and promote the values of inclusivity and respect within the global football community. Through his dedication and expertise, Niels is not only shaping the future of Fare Network but also contributing to a more equitable society through the universal language of sport.
