As the Director of Data Science and Applied Research at Pinterest, Josie Qian Zeng is at the forefront of leveraging data to drive impactful decisions in the Ads Measurement vertical. With a keen focus on complex business and technical challenges, she leads initiatives that not...
As the Director of Data Science and Applied Research at Pinterest, Josie Qian Zeng is at the forefront of leveraging data to drive impactful decisions in the Ads Measurement vertical. With a keen focus on complex business and technical challenges, she leads initiatives that not only enhance advertising effectiveness but also prioritize user privacy and the evolution of programmatic ads. Josie's role is pivotal in bridging the gap between data insights and actionable strategies, ensuring that Pinterest remains a leader in the digital advertising landscape.
Her expertise in quantitative research and program evaluation enables her to dissect intricate datasets, providing valuable insights that inform cross-organizational initiatives. By employing advanced analytical tools such as Matlab and Stata, Josie is adept at transforming raw data into compelling narratives that resonate with stakeholders across various levels. Her commitment to intercultural communication ensures that her team's diverse perspectives are harnessed, fostering an inclusive environment that drives innovation.
Josie's passion for making a difference with data is evident in her collaborative approach, as she supports and mentors talented individuals who are equally dedicated to tackling the challenges of modern advertising. Whether it's enhancing the accuracy of ad measurement or navigating the complexities of privacy regulations, Josie is driven by a mission to create meaningful change in the industry. For those interested in joining this transformative journey, she encourages outreach, inviting like-minded professionals to connect and contribute to Pinterest's vision of data-driven excellence.
