Morganne Zimmerman serves as the Director of Sponsor Strategy, Events + Experiences at Audacy, Inc., where she leverages over a decade of expertise in sponsorship strategy to drive impactful partnerships for leading brands. In her current role, Morganne is instrumental in identifying scalable sponsorship opportunities...
Morganne Zimmerman serves as the Director of Sponsor Strategy, Events + Experiences at Audacy, Inc., where she leverages over a decade of expertise in sponsorship strategy to drive impactful partnerships for leading brands. In her current role, Morganne is instrumental in identifying scalable sponsorship opportunities that not only optimize revenue allocation but also enhance media placement and asset recommendations across multiple markets. Her keen market analysis skills allow her to evaluate potential partnerships effectively, ensuring that each collaboration aligns with Audacy's strategic goals and delivers maximum ROI.
Morganne's responsibilities extend beyond mere identification of opportunities; she actively collaborates with partnership teams to develop new business initiatives that expand Audacy's sponsorship portfolio. Her ability to formulate and execute strategic initiatives has led to significant improvements in product offerings, positioning Audacy as a leader in the competitive landscape of media and events. In client meetings, Morganne excels at pitching innovative sponsorship opportunities, utilizing her strong negotiation skills and marketing strategy acumen to secure lucrative deals.
Her expertise in event planning and public relations further enhances her ability to create memorable experiences that resonate with audiences and sponsors alike. Morganne thrives on building lasting relationships through social networking and effective communication, making her a valuable asset to the Audacy team. As she continues to navigate the evolving landscape of sponsorships, her passion for delivering exceptional value to clients remains at the forefront of her strategic vision.
