As the Vice President of Sales and Marketing at JTG Daugherty Racing, Todd Carte plays a pivotal role in driving the commercial success of the NASCAR Cup Series team, which proudly competes with the #47 car. With a keen focus on maximizing sales ROI and...
As the Vice President of Sales and Marketing at JTG Daugherty Racing, Todd Carte plays a pivotal role in driving the commercial success of the NASCAR Cup Series team, which proudly competes with the #47 car. With a keen focus on maximizing sales ROI and enhancing marketing visibility, Todd is instrumental in crafting strategic partnerships that resonate with both B2B and B2C audiences. His expertise in sponsorship activation allows him to tailor unique programs that align with the specific needs of current and potential sponsors, ensuring that each partnership delivers measurable results.
Under Todd's leadership, JTG Daugherty Racing has successfully implemented innovative marketing strategies that elevate the at-track experience for fans and sponsors alike. By leveraging his extensive background in creative direction and marketing, Todd has developed engaging hospitality programs that not only enhance brand visibility but also foster deeper connections between sponsors and their target audiences. His ability to navigate the complexities of the NASCAR landscape enables him to identify and capitalize on emerging opportunities, ensuring that sponsors receive maximum value from their investments.
In addition to his focus on sponsorship and marketing, Todd's diverse skill set encompasses areas such as mortgage lending and real estate, providing him with a unique perspective on financial strategies that can benefit both the team and its partners. His commitment to delivering exceptional sales ROI and creating memorable experiences at the racetrack positions JTG Daugherty Racing as a leader in the competitive world of NASCAR, making Todd Carte an invaluable asset to the organization and its stakeholders.
