Mark Polcyn serves as the Sr. Director of Marketing & Growth at Mob Entertainment, where he leverages his extensive expertise in cross-functional team leadership and strategic planning to drive the company’s ambitious growth objectives. With a strong background in the games industry, Mark has been...
Mark Polcyn serves as the Sr. Director of Marketing & Growth at Mob Entertainment, where he leverages his extensive expertise in cross-functional team leadership and strategic planning to drive the company’s ambitious growth objectives. With a strong background in the games industry, Mark has been instrumental in shaping the go-to-market strategies that have propelled Mob Entertainment to the forefront of digital media. His leadership has been pivotal in the success of key projects, including the wildly popular Poppy Playtime franchise, which has amassed over 5 billion views on YouTube, making it the second most searched video on the platform.
At Mob Entertainment, Mark excels in growth marketing and customer acquisition, employing innovative media buying techniques and digital strategies to enhance brand visibility and engagement. His proficiency in brand development and creative services has enabled the company to cultivate a strong market presence in the indie horror genre, attracting a dedicated fanbase and fostering strategic partnerships that amplify the brand's reach. Mark’s adeptness in project planning and organizational leadership ensures that cross-functional teams are aligned and focused on delivering high-quality digital entertainment experiences.
His commitment to excellence and data-driven decision-making has not only improved business performance management but has also positioned Mob Entertainment as a leader in the competitive landscape of multimedia entertainment. As Mark continues to navigate the evolving digital landscape, his insights and strategic foresight will undoubtedly play a crucial role in the company’s ongoing success and innovation in the gaming industry.
