Aina Barceló Fornt currently serves as an Account Director at Hogarth Worldwide, where she leverages her extensive expertise in print, point-of-sale (POS), and promotional marketing to drive impactful campaigns for clients in the fast-moving consumer goods (FMCG) sector. With a strong foundation in advertising and...
Aina Barceló Fornt currently serves as an Account Director at Hogarth Worldwide, where she leverages her extensive expertise in print, point-of-sale (POS), and promotional marketing to drive impactful campaigns for clients in the fast-moving consumer goods (FMCG) sector. With a strong foundation in advertising and creative direction, Aina excels in managing a diverse portfolio of clients, ensuring that each campaign aligns with their strategic objectives while delivering measurable results. Her role involves not only overseeing the execution of promotional and POS initiatives but also managing department financials, which requires a keen understanding of business workflows and budgetary constraints.
Aina is particularly adept at nurturing relationships with senior decision-makers, facilitating open lines of communication that foster collaboration and innovation. Her strong organizational and time management skills enable her to juggle multiple projects simultaneously, ensuring that deadlines are met without compromising quality. By maintaining a comprehensive knowledge of her clients' businesses and the broader FMCG landscape, Aina is able to present insightful account planning and strategies that resonate with stakeholders.
Key projects under her leadership have included large-scale promotional campaigns that integrate online advertising and social media marketing, showcasing her ability to adapt to evolving market trends. Aina's commitment to excellence and her proactive approach to new business development position her as a vital asset to Hogarth Worldwide, driving success for both the agency and its clients in a competitive marketplace.
