Cody Sakurao is a seasoned Growth Product Marketing Manager at Google, specializing in user acquisition and retention strategies for Google Photos. With a robust background in managing worldwide paid media campaigns across various platforms—including paid social, programmatic advertising, and ad networks—Cody has honed his expertise...
Cody Sakurao is a seasoned Growth Product Marketing Manager at Google, specializing in user acquisition and retention strategies for Google Photos. With a robust background in managing worldwide paid media campaigns across various platforms—including paid social, programmatic advertising, and ad networks—Cody has honed his expertise in driving scalable growth initiatives. His current role involves a strategic collaboration with cross-functional teams, including product, finance, and engineering, to ensure that the paid marketing program not only attracts new users but also enhances monetization efforts effectively.
One of Cody's key projects includes leading app store optimization (ASO) initiatives, where he works closely with engineering teams to refine the app install conversion funnel. By leveraging advanced mobile analytics tools such as Tableau, Looker, and Appsflyer, he meticulously analyzes user behavior and campaign performance to inform data-driven decisions. His proficiency in SQL and ongoing development of Python skills further empower him to extract actionable insights from complex datasets, enabling targeted marketing strategies that resonate with users.
Cody's role also requires him to coordinate with legal and creative/media agencies, ensuring that all marketing efforts align with compliance standards while maintaining a compelling brand narrative. His comprehensive skill set encompasses advertising, media buying, and marketing strategy, making him a pivotal player in Google Photos' growth trajectory. As he continues to innovate within the mobile advertising landscape, Cody remains committed to enhancing user experiences and driving sustainable growth for one of Google’s flagship products.
