Katie LaPotin is the dynamic Owner and President of Phoenix Rising Consulting, a boutique marketing and communications firm she established in 2019. With over a decade of experience in communications and public affairs, Katie has honed her expertise in developing strategic campaigns that resonate with...
Katie LaPotin is the dynamic Owner and President of Phoenix Rising Consulting, a boutique marketing and communications firm she established in 2019. With over a decade of experience in communications and public affairs, Katie has honed her expertise in developing strategic campaigns that resonate with diverse audiences. At Phoenix Rising Consulting, she connects with clients to assess their unique marketing needs, leveraging her skills in digital marketing, public relations, and community outreach to craft compelling narratives that drive engagement and achieve objectives.
Under Katie's leadership, the firm has successfully assisted political campaigns, non-profits, and corporations at various levels, utilizing a data-driven approach to inform decision-making. By employing qualitative and quantitative research methods, including surveys, focus groups, and online panels, she formulates targeted marketing assets that not only capture attention but also foster meaningful connections. Her passion for effective communication is evident in her commitment to optimizing marketing strategies through multi-channel data analysis, ensuring that each campaign is tailored to meet specific goals.
Key projects have included high-impact fundraising initiatives and grassroots movements that leverage opinion polling to gauge public sentiment and refine messaging. Katie’s ability to navigate the complexities of public policy and public affairs has positioned Phoenix Rising Consulting as a trusted partner for organizations seeking to amplify their voice in a crowded marketplace. With a focus on innovation and results, Katie LaPotin continues to lead her team in creating transformative marketing solutions that empower clients to rise above challenges and achieve lasting success.
