Rosa Navas serves as the Regional Integrated Marketing Director at the American Cancer Society, where she plays a pivotal role in enhancing community outreach and health equity initiatives across the Los Angeles area. With extensive experience in Community Health Needs Assessments, Rosa is adept at...
Rosa Navas serves as the Regional Integrated Marketing Director at the American Cancer Society, where she plays a pivotal role in enhancing community outreach and health equity initiatives across the Los Angeles area. With extensive experience in Community Health Needs Assessments, Rosa is adept at identifying and addressing the unique challenges faced by diverse populations, particularly in underserved communities. Her expertise in managing community benefit spending and fostering external partnerships has been instrumental in the successful implementation of programs aimed at alleviating food insecurity. This includes initiatives that deliver fresh produce to seniors, support early childhood nutrition programs, and establish community pantries, all of which are vital in promoting overall health and well-being.
In her current role, Rosa oversees a multifaceted approach to communication, marketing, and media partnerships that directly impact the lives of individuals affected by cancer and their families. By leveraging her skills in integrated marketing and account management, she ensures that advocacy, research, and patient support initiatives are effectively communicated and resonate with the target audience. Rosa's media training as a Public Information Officer enhances her ability to engage with various stakeholders, from local media to community leaders, ensuring that the American Cancer Society's message is both impactful and far-reaching. Her proficiency in mobile marketing, event planning, and social networking further amplifies the Society's outreach efforts, making her a vital asset in the fight against cancer and a champion for health equity in the region.
