Morgan Cohen is a dynamic marketing leader at Warner Bros. Discovery, where he serves as the Director of Marketing and Director of Franchise Marketing and Management for North America. In this pivotal role, Morgan spearheads a talented team of marketing professionals dedicated to crafting and...
Morgan Cohen is a dynamic marketing leader at Warner Bros. Discovery, where he serves as the Director of Marketing and Director of Franchise Marketing and Management for North America. In this pivotal role, Morgan spearheads a talented team of marketing professionals dedicated to crafting and executing strategic annual marketing plans that resonate across multiple platforms and channels. His expertise lies in developing compelling go-to-market narratives and innovative marketing activations that not only enhance brand visibility but also drive consumer engagement and commerce for some of the most iconic billion-dollar franchises, including the DC Universe, Harry Potter, and various Animation and Horror portfolios.
Morgan’s leadership in integrated marketing and brand building is underscored by his ability to leverage consumer insights and regional marketing strategies to shape brand positioning effectively. His hands-on experience in cross-channel marketing and digital advertising allows him to create bespoke partner campaigns that foster strong relationships and amplify brand affinity. Notably, Morgan has successfully managed high-profile events and campaigns that have captivated audiences and generated significant buzz around Warner Bros. Discovery's entertainment IP.
With a keen eye for video production and a strategic approach to partner management, Morgan continues to push the boundaries of traditional marketing, ensuring that Warner Bros. Discovery remains at the forefront of the entertainment industry. His commitment to excellence and innovation not only drives results but also inspires his team to elevate their marketing efforts, making him a key player in the company's ongoing success.
