Todd W. brings over 25 years of experience in market research and consumer insights to his role as Director at Area Wide Market Research. His extensive background encompasses a diverse range of methodologies, including focus groups, taste testing, and mock trials, which he expertly utilizes...
Todd W. brings over 25 years of experience in market research and consumer insights to his role as Director at Area Wide Market Research. His extensive background encompasses a diverse range of methodologies, including focus groups, taste testing, and mock trials, which he expertly utilizes to deliver actionable insights that drive strategic decision-making for clients. Todd's leadership in recruiting and interviewing participants ensures that the data collected is both relevant and representative, enhancing the overall quality of the research outcomes.
At Area Wide Market Research, Todd is currently spearheading key projects that focus on menu testing and field studies, helping clients refine their product offerings and optimize customer experiences. His expertise in sales operations and new business development allows him to identify emerging trends and opportunities within the market, positioning his clients for success in an ever-evolving landscape. Todd’s strong communication skills and proficiency with applicant tracking systems further streamline the onboarding process, ensuring that his team is equipped with the best talent to execute high-quality research initiatives.
In addition to his technical skills, Todd's background in human resources and management enables him to foster a collaborative environment that encourages innovation and creativity. His commitment to delivering quality results has made him a trusted partner for businesses seeking to enhance their market presence and consumer engagement. Todd W. continues to be a driving force in the industry, leveraging his comprehensive skill set to provide unparalleled insights that empower clients to make informed decisions and achieve their business goals.
