As the Head of Social Media Marketing at Amazon Web Services (AWS), David Velez plays a pivotal role in shaping the digital narrative of one of the world’s leading cloud computing platforms. With a keen focus on integrated marketing strategies, David is responsible for overseeing...
As the Head of Social Media Marketing at Amazon Web Services (AWS), David Velez plays a pivotal role in shaping the digital narrative of one of the world’s leading cloud computing platforms. With a keen focus on integrated marketing strategies, David is responsible for overseeing the entire AWS social media portfolio, which encompasses a diverse range of brand accounts and marketing programs. His leadership extends to managing a talented team of social media professionals, where he fosters a culture of innovation and excellence in corporate communications.
David’s expertise in social media marketing is complemented by his strategic approach to branding and identity, ensuring that AWS not only engages its audience but also builds lasting relationships with customers and partners. He is instrumental in developing and executing social media strategies that align with AWS’s broader business goals, leveraging data-driven insights to optimize campaigns across various platforms. His commitment to raising the bar on social marketing within the organization has led to the establishment of a center of excellence that empowers team members to explore new trends and technologies in advertising and paid media.
Key projects under David's leadership include the launch of targeted social media campaigns that highlight AWS’s innovative solutions and success stories, effectively showcasing the value of cloud technology to diverse industries. By forging strategic partnerships and enhancing partner marketing initiatives, David ensures that AWS remains at the forefront of the cloud computing conversation, driving engagement and brand loyalty in an increasingly competitive landscape. His multifaceted skill set, combined with a passion for storytelling, positions David as a thought leader in the realm of social media marketing, making a significant impact on AWS’s global presence.
