Rob McKenna serves as the Creative Director at The McKenna Agency, where he leverages over 30 years of extensive experience in advertising, marketing, and business consulting to drive innovative solutions for clients. His current role involves spearheading key projects that integrate cutting-edge technology with strategic...
Rob McKenna serves as the Creative Director at The McKenna Agency, where he leverages over 30 years of extensive experience in advertising, marketing, and business consulting to drive innovative solutions for clients. His current role involves spearheading key projects that integrate cutting-edge technology with strategic marketing initiatives, particularly in the realm of humanitarian software development through Altuesoft®. This initiative focuses on creating impactful data-gathering tools and educational resources aimed at societal evolution, emphasizing the importance of altruism in coding and data science.
At The McKenna Agency, Rob is instrumental in developing methodologies that utilize vertical integration behavioral mapping and cross-discipline code pairing models. These approaches enable clients to effectively analyze geo-spatial data related to regulatory code violations, providing actionable insights that enhance compliance and operational efficiency. His expertise in media strategy, coupled with a strong foundation in web development—particularly in HTML5 and JQuery—allows him to create dynamic, user-friendly applications that resonate with target audiences.
Rob’s diverse skill set includes a robust proficiency in Microsoft Office, marketing analysis, and consulting, making him a versatile leader capable of managing over 100 client projects, ranging from Fortune 500 companies to emerging startups. His commitment to organizational leadership and employee training ensures that his teams are equipped with the knowledge and tools necessary to excel in a rapidly evolving marketplace. As a visionary in the advertising and marketing landscape, Rob McKenna continues to push boundaries, fostering innovation and driving meaningful change through his work at The McKenna Agency.
