Kristen Colonna serves as the Vice President of Marketing Accelerator & Brand Marketing at Pernod Ricard USA, where she is at the forefront of redefining modern marketing strategies within the beverage industry. With a robust interdisciplinary background, Kristen is a recognized expert and leader in...
Kristen Colonna serves as the Vice President of Marketing Accelerator & Brand Marketing at Pernod Ricard USA, where she is at the forefront of redefining modern marketing strategies within the beverage industry. With a robust interdisciplinary background, Kristen is a recognized expert and leader in the field, adept at building capabilities and teams that drive growth and foster creativity. Her current remit involves spearheading the Marketing Accelerator, a dynamic cross-functional team designed to maximize business growth and enhance marketing effectiveness across Pernod Ricard's extensive portfolio of 20 brands.
Under Kristen's leadership, the Marketing Accelerator focuses on five key verticals: OmniMedia, Content, Data Strategy & Marketing Technology, Customer Experience (CX), and Marketing Operations. This innovative structure allows for the unification of diverse functional capabilities, enabling omnichannel personalization at scale. By leveraging advanced Customer Relationship Management (CRM) systems and cutting-edge marketing technology, Kristen ensures that the team delivers optimized consumer experiences that resonate across various touchpoints.
Key projects under her guidance include the implementation of integrated marketing campaigns that utilize data-driven insights to inform creative strategies, ensuring that each brand's unique voice is amplified in the marketplace. Kristen's expertise in digital strategy and media planning positions her as a pivotal figure in driving Pernod Ricard's marketing excellence, ultimately contributing to sustainable business growth. Her commitment to fostering a culture of collaboration and innovation within the marketing ecosystem exemplifies her vision of a future where creativity and technology converge to deliver exceptional brand experiences.
