Jocelyn M. Gerst serves as the Vice President of US Marketing & Communications at HolcimUS, where she is at the forefront of driving transformative marketing initiatives within the organization. With over 20 years of experience, Jocelyn has cultivated a robust skill set that encompasses content...
Jocelyn M. Gerst serves as the Vice President of US Marketing & Communications at HolcimUS, where she is at the forefront of driving transformative marketing initiatives within the organization. With over 20 years of experience, Jocelyn has cultivated a robust skill set that encompasses content strategy, brand development, and crisis management, positioning her as a strategic leader in the construction materials industry. Her current role involves spearheading integrated marketing and communications strategies that not only enhance brand awareness but also generate leads and drive sales growth.
Jocelyn is particularly focused on redefining HolcimUS’s value proposition in the context of its ambitious net-zero goals. She leads the development of industry-leading digital marketing programs that leverage omnichannel strategies, ensuring optimal lead generation, search engine optimization (SEO), and conversion rates. Her expertise in public relations and media relations is instrumental in managing the company's brand reputation, especially during crisis situations, where her proactive approach to issues management safeguards HolcimUS's standing in the market.
Key projects under Jocelyn's leadership include the implementation of comprehensive integrated marketing campaigns that align with HolcimUS's sustainability initiatives. By promoting innovative products and solutions that contribute to a greener future, she is not only enhancing the company's market presence but also shaping the industry's narrative around sustainability. Jocelyn's commitment to excellence and her strategic vision continue to drive HolcimUS toward achieving its ambitious goals while fostering a culture of creativity and collaboration within her high-performing team.
