Eugenia Rao is a distinguished Tax Partner at PwC in San Francisco, where she plays a pivotal role in bridging the gap between cultures and facilitating seamless business operations for clients across the Asia-Pacific (APAC) region. Renowned as a cultural translator, Eugenia leverages her deep...
Eugenia Rao is a distinguished Tax Partner at PwC in San Francisco, where she plays a pivotal role in bridging the gap between cultures and facilitating seamless business operations for clients across the Asia-Pacific (APAC) region. Renowned as a cultural translator, Eugenia leverages her deep understanding of cross-cultural dynamics to provide tailored tax solutions for US Inbound and Foreign Owned Enterprises from Asia. Leading PwC’s APAC inbound tax practice, she has developed a comprehensive framework that addresses the unique challenges faced by Asian businesses entering the US market, ensuring compliance with both US GAAP and IFRS standards.
In her current role, Eugenia oversees a diverse portfolio of clients, focusing on three key pillars: US Inbound Asian Enterprises that require sophisticated entity-level and cross-border tax services; Asia-Bound US Multinationals needing coordinated tax strategies for their operations in Asia; and Asian-owned businesses seeking to navigate the complexities of US tax regulations. Her expertise in partnership taxation, compliance, and due diligence positions her as a trusted advisor for clients looking to optimize their tax strategies while minimizing risks.
Eugenia's commitment to excellence is reflected in her leadership of high-impact projects that enhance PwC's service delivery in the region. By fostering collaboration between teams in the US and Asia, she ensures that clients receive integrated solutions that align with their strategic objectives. Her proficiency in auditing and internal controls further strengthens her ability to guide clients through the intricacies of tax compliance, making her an invaluable asset to both her clients and PwC. Through her innovative approach and cultural insights, Eugenia Rao continues to redefine the landscape of tax advisory services for Asian enterprises in the United States.
