Opal Gibson, as the President and Founder of Advanced Marketing Results, brings a wealth of expertise to the hospitality industry, particularly in hotel marketing strategy. With a strong focus on developing strategic sales marketing plans tailored for hotels and boutique or independent properties, Opal has...
Opal Gibson, as the President and Founder of Advanced Marketing Results, brings a wealth of expertise to the hospitality industry, particularly in hotel marketing strategy. With a strong focus on developing strategic sales marketing plans tailored for hotels and boutique or independent properties, Opal has established herself as a leading consultant in the field. Her current role involves not only crafting comprehensive marketing strategies but also implementing innovative branding initiatives that enhance the visibility and appeal of her clients' establishments.
Key projects under Opal's leadership include the creation of targeted marketing campaigns that leverage search engine optimization (SEO) and pay-per-click (PPC) advertising to drive website traffic and increase direct bookings. By utilizing her extensive knowledge of social media marketing, Opal has successfully developed engaging campaigns that resonate with potential guests, fostering brand loyalty and enhancing customer engagement. Her expertise in revenue and yield management ensures that her clients maximize their profitability while maintaining competitive pricing strategies.
Opal’s commitment to building strategic partnerships and relationships within the hospitality sector has enabled her to facilitate collaborations that drive mutual growth and success. Her skills in sales training and management empower hotel staff to effectively communicate their unique value propositions, ultimately leading to improved sales performance. With a keen understanding of channel marketing and event management, Opal Gibson continues to set benchmarks for excellence in hotel marketing, making her an invaluable asset to the industry.
