As the Executive Vice President of Member Engagement, Development & Growth at the 4A's, Juan Suarez plays a pivotal role in shaping the future of the advertising industry through strategic member initiatives. With over 15 years of experience spanning advertising, consulting, and ad-tech, Juan combines...
As the Executive Vice President of Member Engagement, Development & Growth at the 4A's, Juan Suarez plays a pivotal role in shaping the future of the advertising industry through strategic member initiatives. With over 15 years of experience spanning advertising, consulting, and ad-tech, Juan combines a deep understanding of both client-side and agency perspectives to drive impactful engagement strategies. His entrepreneurial mindset enables him to think innovatively while executing initiatives that enhance member acquisition, retention, and overall satisfaction.
At the 4A's, Juan leads a dynamic team focused on developing and nurturing strategic partnerships and sponsorships that amplify the organization’s reach and influence within the industry. His expertise in marketing strategy, social media marketing, and market research allows him to craft tailored programs that resonate with diverse member needs, ensuring that the 4A's remains a vital resource for its members. Juan's analytical skills and experience in product development empower him to leverage data-driven insights to refine engagement tactics and enhance member experiences.
Key projects under Juan’s leadership include the implementation of targeted outreach campaigns that utilize influencer marketing and analytics to foster deeper connections within the advertising community. His commitment to fostering a collaborative environment ensures that the 4A's not only meets but exceeds the expectations of its members, ultimately driving growth and innovation across the industry. With a proven track record of leading sales and client service teams at major digital agencies and software companies, Juan continues to be a transformative force in the advertising landscape, championing initiatives that support the evolving needs of its members.
