Cate Binkley is a seasoned professional with over a decade of experience in sales, currently serving as the Director of Sales and Contract Negotiations at eSolutions, now integrated with Waystar. In her pivotal role, Cate is instrumental in crafting compelling value propositions for revenue cycle...
Cate Binkley is a seasoned professional with over a decade of experience in sales, currently serving as the Director of Sales and Contract Negotiations at eSolutions, now integrated with Waystar. In her pivotal role, Cate is instrumental in crafting compelling value propositions for revenue cycle management (RCM) software solutions tailored to healthcare providers, ranging from centralized billing offices (CBO) to individual practice locations. Her expertise in consultative sales and client relationship building has been vital in fostering long-term partnerships, ensuring client retention, and driving revenue growth.
Cate’s strategic approach involves maintaining consistent communication with clients through structured daily, weekly, and monthly meetings, which not only enhances customer loyalty but also allows her to identify and address evolving client needs. She adeptly manages all customer-facing sales activities, leveraging her extensive knowledge of enterprise technology sales and software solutions to deliver tailored presentations that resonate with stakeholders.
Her proficiency in negotiation and sales management has enabled her to navigate complex contract discussions effectively, ensuring mutually beneficial agreements that align with both client objectives and company goals. With a strong foundation in learning management systems and revenue generation strategies, Cate continues to lead key projects that enhance operational efficiencies and drive innovation within the healthcare sector. Her commitment to excellence and results-driven mindset make her a valuable asset to eSolutions and the broader Waystar team, as they work together to transform the landscape of revenue cycle management.
