Amber Aldrich serves as the Senior Director of Sales at The Seattle Times, where she plays a pivotal role in shaping the advertising landscape for the publication. With a robust background in both traditional and digital media, Amber leads the Sales Division for Seattle Times...
Amber Aldrich serves as the Senior Director of Sales at The Seattle Times, where she plays a pivotal role in shaping the advertising landscape for the publication. With a robust background in both traditional and digital media, Amber leads the Sales Division for Seattle Times Media Solutions, a comprehensive media company that offers innovative advertising solutions tailored to meet the diverse needs of advertisers. Her leadership encompasses five specialized sales teams—Local, Regional, National, and Inside Sales—allowing her to effectively drive revenue growth across multiple market segments.
Amber's entrepreneurial spirit shines through her key projects, which include the establishment of an in-house digital marketing agency and content studio that have significantly enhanced the Times' service offerings. She has successfully launched an entertainment website that not only attracts a broad audience but also generates substantial advertising revenue. Additionally, Amber has spearheaded the creation of profitable events that engage the community and elevate brand visibility for advertisers.
Her diverse experience across both large and small markets equips her with a nuanced understanding of the media landscape, enabling her to implement effective sales strategies and navigate change management with agility. Amber's expertise in marketing strategy, direct marketing, and promotions positions her as a thought leader in the industry, driving forward-thinking initiatives that resonate with clients and audiences alike. As she continues to innovate at The Seattle Times, Amber remains committed to fostering a culture of collaboration and excellence within her teams, ensuring that the organization remains at the forefront of the evolving media environment.
