Kenia Tavarez serves as the Senior Director of Product Development for Private Brand Ready-to-Wear (RTW), overseeing the Men's, Kids, and Backstage categories at Macy's. With over 20 years of experience in the retail and apparel sector, Kenia has established herself as a dynamic leader adept...
Kenia Tavarez serves as the Senior Director of Product Development for Private Brand Ready-to-Wear (RTW), overseeing the Men's, Kids, and Backstage categories at Macy's. With over 20 years of experience in the retail and apparel sector, Kenia has established herself as a dynamic leader adept at driving innovation and digital transformation. In her current role, she is responsible for the execution of product development for a robust portfolio valued at $2 billion, which encompasses 12 distinct private brand labels, including well-known names like INC, Alfani, and Style & Co.
Kenia's expertise lies in her ability to lead and manage cross-functional teams, often comprising over 65 professionals, to deliver high-quality apparel that resonates with consumers. Her strategic vision is complemented by her proficiency in technical design and development, ensuring that each product not only meets aesthetic standards but also adheres to stringent quality benchmarks. She is particularly skilled in optimizing lead times and enhancing the efficiency of the product development process, which is crucial in today’s fast-paced retail environment.
Key projects under her leadership have focused on integrating sustainable practices into the product lifecycle, aligning with industry trends that prioritize eco-friendly materials and ethical sourcing. Kenia's commitment to mentoring her teams fosters a culture of collaboration and innovation, empowering her colleagues to push creative boundaries while maintaining a sharp focus on market needs. As a result, she continues to play a pivotal role in shaping Macy's private brand strategy, driving growth, and enhancing the overall customer experience.
