Jeri Langford serves as a Professor of Marketing at Johnson & Wales University’s College of Business, where she leverages her extensive background in sales, marketing, and higher education to shape the next generation of marketing professionals. With a keen focus on integrated marketing strategies, Jeri...
Jeri Langford serves as a Professor of Marketing at Johnson & Wales University’s College of Business, where she leverages her extensive background in sales, marketing, and higher education to shape the next generation of marketing professionals. With a keen focus on integrated marketing strategies, Jeri brings a wealth of knowledge in situation analysis, marketing research, and advertising and promotion. Her current projects include developing innovative curricula that emphasize the importance of digital marketing and social media, particularly for small to medium-sized businesses.
Jeri’s recent research explores the transformative role of social networks in enhancing brand visibility and customer engagement, providing students with practical insights into contemporary marketing challenges. By integrating real-world case studies into her teaching, she prepares her students to navigate the complexities of e-commerce and digital marketing landscapes effectively. Her expertise in market planning and public relations further enriches her classroom discussions, fostering a dynamic learning environment where students can apply theoretical concepts to practical scenarios.
As a leader in her field, Jeri is committed to empowering her students with the skills necessary to develop effective marketing strategies that resonate with today’s consumers. Her passion for marketing education, combined with her hands-on experience in advertising and promotion, positions her as a vital resource for aspiring marketers at Johnson & Wales University. Through her guidance, students are not only equipped with essential marketing concepts but also inspired to innovate and excel in their future careers.
