As the Integrated Group Director and Chief Strategist at Cooper Smith Advertising, Georgia Brown stands at the forefront of innovative advertising strategies that drive measurable results for clients. With a robust background in integrated communications, Georgia expertly navigates the complexities of cross-channel media planning and...
As the Integrated Group Director and Chief Strategist at Cooper Smith Advertising, Georgia Brown stands at the forefront of innovative advertising strategies that drive measurable results for clients. With a robust background in integrated communications, Georgia expertly navigates the complexities of cross-channel media planning and buying, leveraging her extensive experience to craft campaigns that resonate across digital and traditional platforms. Currently, she manages the comprehensive media planning for Charter Communications' Spectrum brand, focusing on both residential and business customers. This role involves overseeing multi-media implementation across a diverse array of channels, including digital video and audio, television, radio, and print, in over one hundred local markets.
Georgia's strategic acumen is evident in her ability to link advertising efforts directly to client success, ensuring that every campaign not only captures attention but also drives signups and customer actions. Her meticulous approach to tracking ROI allows her to refine strategies in real-time, optimizing performance and maximizing impact. Additionally, Georgia has played a pivotal role in establishing and managing the Stamford office for Cooper Smith Advertising, fostering a collaborative environment that encourages creativity and innovation.
Her expertise extends beyond media planning; Georgia is a versatile writer with a knack for crafting compelling press releases and web content that engage audiences. Proficient in tools like comScore and SEM, she harnesses customer insights to inform her strategies, ensuring that each campaign is tailored to meet the unique needs of the target demographic. With a passion for interactive marketing and social media, Georgia Brown continues to push the boundaries of what’s possible in advertising, making her a valuable asset to any client looking to elevate their brand presence in a competitive marketplace.