As the Creative Director at Target, Steve Jockisch plays a pivotal role in shaping the visual identity and branding of the company's diverse portfolio, which includes Food & Beverage, Essentials & Beauty, Hardlines, and Pets Owned Brands. With a robust background in identities and logos,...
As the Creative Director at Target, Steve Jockisch plays a pivotal role in shaping the visual identity and branding of the company's diverse portfolio, which includes Food & Beverage, Essentials & Beauty, Hardlines, and Pets Owned Brands. With a robust background in identities and logos, lettering, print design, and packaging, Steve leverages his expertise to create compelling brand narratives that resonate with Target’s customer base. His deep understanding of corporate identity and branding allows him to craft cohesive visual strategies that enhance the shopping experience and elevate product appeal.
Currently, Steve is spearheading several key projects aimed at revitalizing Target's owned brands, focusing on innovative packaging designs that not only attract consumers but also communicate sustainability and quality. His skills in art direction and graphic design are instrumental in developing eye-catching promotional materials and in-store displays that drive engagement and sales. Additionally, Steve's proficiency in calligraphy and interaction design adds a unique touch to the brand's visual language, ensuring that each product stands out on the shelf while maintaining a consistent aesthetic across various categories.
Steve's commitment to creativity and excellence has positioned him as a thought leader in the retail design space. By blending artistic vision with strategic branding, he continues to push the boundaries of what is possible in retail marketing, making Target a destination for consumers seeking both quality and style. His work not only enhances the brand's identity but also contributes significantly to Target's overall mission of providing an exceptional shopping experience.
