Karen Mayrides serves as the Senior Director of Base Management Strategy at Verizon Value, where she plays a pivotal role in shaping the company’s approach to consumer retention and revenue generation across a diverse portfolio of 11 brands, collectively generating an impressive $8 billion in...
Karen Mayrides serves as the Senior Director of Base Management Strategy at Verizon Value, where she plays a pivotal role in shaping the company’s approach to consumer retention and revenue generation across a diverse portfolio of 11 brands, collectively generating an impressive $8 billion in annual service revenue. With a strong foundation in marketing strategy and strategic planning, Karen excels at leveraging data analysis to inform decision-making and drive impactful initiatives. Her expertise in customer segmentation and loyalty programs has been instrumental in enhancing customer experience and fostering long-term relationships with Verizon’s clientele.
In her current role, Karen leads a dynamic team focused on unlocking best practices across the Verizon Value brands, ensuring that innovative strategies are not only developed but also effectively executed. She is particularly adept at identifying opportunities for process improvement and implementing new ways of working that enhance operational efficiency. Her track record of successful program launches and new product development underscores her ability to translate complex analytics into actionable strategies that yield significant cost savings and revenue growth.
Karen's creative problem-solving skills are complemented by her experience in mergers and acquisitions, allowing her to navigate the complexities of the telecommunications landscape with agility. As she continues to drive initiatives that enhance customer loyalty and optimize pricing strategies for both consumer and business segments, Karen remains committed to positioning Verizon Value as a leader in the industry, ensuring that the brand not only meets but exceeds customer expectations in an ever-evolving market.
