Humberto Vega is a seasoned marketing executive with over 20 years of experience, currently serving as the Marketing Director at Grupo Bimbo. His extensive background includes pivotal roles at global giants such as Pepsico and Mars, where he honed his expertise in brand management, shopper...
Humberto Vega is a seasoned marketing executive with over 20 years of experience, currently serving as the Marketing Director at Grupo Bimbo. His extensive background includes pivotal roles at global giants such as Pepsico and Mars, where he honed his expertise in brand management, shopper marketing, and strategic planning. At Grupo Bimbo, Humberto is instrumental in shaping the marketing landscape for Barcel’s Business Unit, where he acts as a trusted consultant to the Marketing VP. His focus on developing comprehensive marketing and commercial plans for 2022-2023 has been a game changer, driving innovative strategies that align with consumer insights and market trends.
One of Humberto's key achievements has been the development and execution of the Nuts and Seeds strategy, which has propelled growth beyond 20% and significantly increased market share. The successful relaunch of the Hot Nuts brand stands as a testament to his ability to revitalize product lines and enhance brand equity. His strategic foresight and deep understanding of the FMCG landscape enable him to identify opportunities that resonate with consumers, ensuring that Grupo Bimbo remains at the forefront of the industry.
Humberto’s collaborative approach and leadership skills have made him a vital member of the company's management team and global brand boards for over four years. His proficiency in marketing research and market planning allows him to craft data-driven strategies that not only meet but exceed business objectives. As he continues to lead marketing initiatives at Grupo Bimbo, Humberto Vega exemplifies the blend of creativity and analytical thinking essential for driving substantial growth in the competitive consumer products arena.
