Esther Poulsen, as the Founder and CEO of Raare Solutions LLC, brings over 20 years of extensive experience in crafting innovative and pragmatic solutions that bridge the gap between creative vision and technical execution. Under her leadership, Raare Solutions has established itself as a premier...
Esther Poulsen, as the Founder and CEO of Raare Solutions LLC, brings over 20 years of extensive experience in crafting innovative and pragmatic solutions that bridge the gap between creative vision and technical execution. Under her leadership, Raare Solutions has established itself as a premier marketing and business advisory firm, renowned for its bespoke and collaborative approach to client partnerships. Esther’s expertise lies in the realms of CRM, marketing strategy, and data-driven customer experience, where she has successfully led a team of specialists in end-to-end marketing campaign management and advanced data analytics.
At Raare Solutions, Esther spearheads key projects that focus on enhancing client engagement through tailored marketing strategies and insightful data analysis. Her commitment to delivering "delight"—a core principle of the firm—ensures that every project not only meets but exceeds client expectations. By fostering a culture of collaboration and innovation, she empowers her team to design elegant solutions that address complex business challenges, from business process design to change management and integration.
With a strong foundation in leadership and IT management, Esther is adept at navigating the evolving landscape of digital marketing and customer relationship management. Her professional writing skills further enhance her ability to communicate complex ideas clearly and effectively, making her a sought-after thought leader in the industry. As Raare Solutions continues to grow, Esther remains dedicated to driving success through a client-centric approach that prioritizes the delight of both clients and their customers, solidifying her reputation as a visionary in the marketing and business advisory space.
