Paul Coffey Gao Fei serves as the General Manager of Data Advisory at Mindshare, where he leverages over 15 years of extensive experience in digital marketing and data advisory across Greater China. His role is pivotal in leading a dynamic team of professionals dedicated to...
Paul Coffey Gao Fei serves as the General Manager of Data Advisory at Mindshare, where he leverages over 15 years of extensive experience in digital marketing and data advisory across Greater China. His role is pivotal in leading a dynamic team of professionals dedicated to transforming diverse data sources—ranging from spending analytics and competitive monitoring to digital performance metrics and market intelligence—into actionable insights that drive value for clients. With a disciplined self-starter mentality and an entrepreneurial approach, Paul excels in crafting bespoke data management strategies tailored to meet the unique needs of each client, ensuring that they can navigate the complexities of the digital landscape effectively.
Under his leadership, the Data Advisory team at Mindshare has successfully executed key projects that enhance client engagement and optimize marketing strategies through data-driven decision-making. Paul’s multilingual capabilities—fluent in Mandarin, Cantonese, and native English—allow him to bridge cultural and linguistic gaps, fostering stronger relationships with clients and stakeholders across the region. His expertise in project management, strategic planning, and team management empowers him to cultivate a collaborative environment that encourages innovation and excellence.
Paul’s proven track record in business strategy and entrepreneurship enables him to identify emerging trends and opportunities within the industry, positioning Mindshare as a leader in data advisory services. His commitment to public speaking and knowledge sharing further enhances the team's capabilities, ensuring that clients are not only informed but also empowered to make strategic decisions that drive growth and success in an increasingly competitive market.
