Gaël Menanteau serves as the Studio Marketing Director at Gameloft Montreal, where he leverages over 15 years of extensive marketing experience in the video game industry. His expertise spans local product marketing to international strategic brand initiatives, making him a pivotal figure in the studio's...
Gaël Menanteau serves as the Studio Marketing Director at Gameloft Montreal, where he leverages over 15 years of extensive marketing experience in the video game industry. His expertise spans local product marketing to international strategic brand initiatives, making him a pivotal figure in the studio's marketing landscape. Currently, Gaël leads the marketing efforts for high-profile titles in development, including the much-anticipated Disney Dreamlight Valley and LEGO Star Wars Castaways for Apple Arcade. His role encompasses the orchestration of comprehensive marketing launch campaigns that resonate on both international and local levels, ensuring that each game reaches its target audience effectively.
At the helm of a diverse team of over 20 professionals, Gaël manages specialists across various domains, including Product Marketing, Community Engagement, User Acquisition, and Influencer Relations. His leadership extends to an internal creative services team comprising Capture Artists, Motion Designers, 2D Artists, and Video Editors, all of whom contribute to crafting compelling narratives and visuals that enhance the gaming experience. Gaël's strategic acumen in marketing, combined with his deep understanding of game development and community dynamics, positions him as a key driver of Gameloft's success in an increasingly competitive market. His commitment to innovative marketing strategies and community-focused initiatives not only elevates brand visibility but also fosters lasting relationships with gamers, ensuring that Gameloft remains at the forefront of the industry.
