Lieke Luttmer serves as the Chief Customer & Digital Officer at Nationale-Nederlanden, where she plays a pivotal role in shaping the company's digital landscape and enhancing customer experiences across its various business units. With a wealth of experience in digital transformation gleaned from her tenure...
Lieke Luttmer serves as the Chief Customer & Digital Officer at Nationale-Nederlanden, where she plays a pivotal role in shaping the company's digital landscape and enhancing customer experiences across its various business units. With a wealth of experience in digital transformation gleaned from her tenure at leading organizations such as NN Group, Intergamma, ING, and Ahold, Lieke is adept at navigating the complexities of a rapidly evolving digital environment. Her strategic vision is underpinned by a robust foundation in strategy consulting and an MBA from INSEAD, equipping her with the analytical skills necessary to drive impactful change.
At Nationale-Nederlanden, Lieke is responsible for overseeing digital channels and formulating comprehensive digital strategies that prioritize customer engagement and satisfaction. She is instrumental in fostering a culture of digital expertise within the organization, focusing on critical areas such as Data, AI, User Experience (UX), Customer Experience (CX), content marketing, and online marketing. Her leadership is characterized by a relentless drive for innovation, ensuring that customer and broker-focused strategies are at the forefront of the company's initiatives. This includes enhancing broker account management processes and leveraging digital tools to streamline interactions and improve service delivery.
Lieke's commitment to a customer-centric approach is evident in her ability to blend conceptual thinking with meticulous attention to detail. She is not only a champion of digital business development but also an advocate for change management, ensuring that the organization remains agile and responsive to market demands. Her fluency in Dutch and expertise in SEO, mobile devices, and entrepreneurship further enhance her capability to lead Nationale-Nederlanden into a future where digital transformation is synonymous with exceptional customer experiences.
