As the Chief Executive Officer of the Pet Industry Federation (PIF), Nigel Baker brings over 30 years of extensive experience in fast-moving consumer goods (FMCG) marketing, production, and export to the forefront of the UK's pet industry. Under his leadership, PIF has emerged as the...
As the Chief Executive Officer of the Pet Industry Federation (PIF), Nigel Baker brings over 30 years of extensive experience in fast-moving consumer goods (FMCG) marketing, production, and export to the forefront of the UK's pet industry. Under his leadership, PIF has emerged as the largest trade association for pet businesses in the UK, boasting a membership of 2,500 branches and a collective sales figure exceeding £1.75 billion. Nigel’s strategic vision has been instrumental in expanding PIF's role as an umbrella organization, effectively integrating five divisional trade associations, including the British Dog Groomers Association and the Pet Care Trust.
Nigel is committed to enhancing the pet industry landscape through innovative membership affinity schemes, which provide invaluable resources and support to businesses. He has spearheaded educational initiatives in collaboration with private schools and further education colleges, ensuring that the next generation of pet industry professionals is well-equipped with the necessary skills and knowledge. Additionally, Nigel has prioritized the organization of networking events that foster collaboration and knowledge sharing among members, while also advocating for the industry's interests at governmental and non-governmental levels.
His expertise in international sales, new business development, and change management has positioned PIF as a leader in the pet sector, driving growth and sustainability. Nigel’s entrepreneurial spirit and strong leadership skills have not only transformed PIF into a vital resource for its members but have also contributed to the overall advancement of the pet industry in the UK, making it a dynamic and thriving sector.
