Laury Falter is a seasoned Marketing Director at ICW Group, where she leverages nearly two decades of extensive experience in both B2B and B2C markets to drive innovative marketing strategies and initiatives. In her current role, Laury oversees the corporate marketing department's budget allocation, strategic...
Laury Falter is a seasoned Marketing Director at ICW Group, where she leverages nearly two decades of extensive experience in both B2B and B2C markets to drive innovative marketing strategies and initiatives. In her current role, Laury oversees the corporate marketing department's budget allocation, strategic planning, and day-to-day operations for a robust $2 billion multi-line national insurance company. Her expertise in integrated marketing allows her to effectively manage national marketing programs across six lines of business and six distinct insurance products, ensuring that each campaign aligns with the company's overarching goals and objectives.
At ICW Group, Laury is instrumental in developing and executing comprehensive marketing strategies that enhance brand visibility and customer engagement. She employs her strong skills in customer relationship management (CRM) and marketing analytics to assess campaign effectiveness and optimize performance. Laury’s leadership extends to fostering a collaborative environment that encourages staff development and innovation, empowering her team to deliver impactful marketing solutions.
Key projects under Laury's direction include the launch of targeted marketing campaigns that cater to both B2B and B2B2C audiences, enhancing customer acquisition and retention. Her strategic approach to business analysis and enterprise marketing has not only driven revenue growth but has also positioned ICW Group as a leader in the competitive insurance landscape. With a keen focus on integrated marketing, Laury continues to push the boundaries of traditional marketing practices, ensuring that ICW Group remains at the forefront of industry trends and customer expectations.
